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Fast Track Your Success On Social
Pre Launch Strategy
Your Ad Strategy (2:09)
Creating Images on Canva + FREE AD TEMPLATES (12:01)
Writing your Ad Copy + FREE COPY TEMPLATES (2:00)
Ads Manager Setup
Facebook Ads Manager - Setup & Tour (6:43)
Facebook Business Manager - Setup & Tour (8:33)
The Facebook Pixel
WTF is a Pixel? (3:54)
Creating & Installing your Pixel (5:27)
Event Pixel for E-Commerce (5:13)
Custom Conversions for Lead Generation (15:56)
Targeting & Retargeting
Setting up your Retargeting (17:53)
Targeting your Email List (8:01)
Targeting your Website Traffic (10:06)
Targeting based on Interests (6:22)
Double Interest Targeting (3:59)
Targeting Existing Fans (& their Friends!) (4:26)
Targeting people who have responded 'Interested' or 'going' to your event (2:34)
Targeting people who have watched a video on your Facebook Page (4:05)
Excluding people from your Ads (2:39)
Targeting your Instagram Followers (2:28)
Researching your audiences with the 'Audience Insights' tool (9:26)
Creating a Campaign
Guided Creation V Quick Creation (3:28)
Promoting an Existing Page Post (7:16)
Creating a Lead Generation Conversion Campaign (12:03)
Creating a Campaign to Drive Traffic to Messenger (9:19)
Video Views Campaign (9:28)
Creating a Carousel Campaign (11:19)
Creating a Collection Campaign for eCommerce (11:59)
Creating a Slideshow Ad for eCommerce (7:00)
Facebook Like Campaign (6:32)
Creating an Instagram Stories Ad (10:51)
Split Testing
WTF is Split Testing? (6:52)
Split Testing Ad Sets - Testing different audiences & placements (7:59)
Split Testing Ads - Up to 50 Ads for no extra cost! (6:53)
Editing a Campaign
How to turn off your Campaigns, Ad Sets & Ads (2:10)
How to edit your audience mid campaign (1:51)
How to edit your text, images & video mid campaign (4:18)
Editing your Budget mid campaign (3:21)
Reviewing Results
How do you know if your Ad is performing well?
Customising your performance metrics - so you can read results
Reviewing sales made as a result of your campaign (CPS)
Reviewing how many leads you've generated from from your Ads (CPL) (4:01)
BONUS MODULES
Ideal Customer Profiling: How to discover your *ideal customer* and the journey they take from first meeting you, to buying from you. (30:16)
Content Creation Masterclass: How to create paid & organic content that connects with your ideal customer on social media.
Advanced Facebook & Instagram Funnel Strategies: How to start scaling with paid advertising, and using funnels & campaign stacking to increase your ROI.
Getting Started With Email Marketing: How to build your list, nurture new leads & drive sales with email. (105:05)
Targeting people who have responded 'Interested' or 'going' to your event
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